Ingest
OAuth-connected, API-first ingestion from Salesforce, ServiceNow and HubSpot. Read-only. No agents.
About AdoptIQ
A UK venture built to close the adoption gap in enterprise SaaS.
AdoptIQ Limited is a UK-domiciled adoption-operations company. We turn the telemetry already inside your Salesforce, ServiceNow and HubSpot estates into structured scorecards, drop-off surfacing and renewal-ready data.
Enterprise SaaS is bought well and adopted poorly.
UK mid-market enterprises spend millions annually on CRM, service-management and operations platforms. The procurement is rigorous. The implementation is planned. Then the operating phase begins — and most organisations lose visibility.
Adoption is treated as a training problem or a change-management problem, not as a data problem. The result: shelfware, renewal surprises, and expensive re-implementation cycles that should have been interventions six months earlier.
AdoptIQ treats adoption as an operations discipline. We read the signals your platforms already generate, structure them into cohort-level scorecards, and surface the drop-off patterns that precede churn — before they become renewal conversations.
A lightweight overlay for your SaaS estate.
Cohort
Group users by role, team or business function. Track adoption at the cohort level, not the aggregate.
Score
Weighted multi-factor scoring across Activity, Depth, Quality and Outcome. Configurable by tenant.
Surface
Drop-off risk signals with configurable thresholds. Auto-resolve when conditions recover.
Intervene
Recommended interventions from a structured library, tied to score patterns and cohort profiles.
Report
Quarterly scorecards, audit trails and trend exports for CS leadership and renewal teams.
Lean by design. Productised by default. UK-domiciled throughout.
AdoptIQ is not a services business with a product wrapper. It is a product business with a service wrapper — productised onboarding, repeatable scoring, and a single codebase that every tenant shares.
We do not build custom features for individual customers. We build depth for tiers. That constraint keeps the platform maintainable, the data model clean, and the roadmap coherent.
Every engagement is led at founder level. Briefings are 30 minutes. Onboarding is measured in days, not quarters. And every customer conversation feeds the product backlog directly.
The principles that shape the product and the relationship.
Lightweight by design
Focused scope, fast deployments, no bloated suite to displace. We do one thing well.
Read-only always
We ingest via published APIs. We never write, modify or risk your SaaS estate.
UK data residency
All customer data lives in AWS London. Backups to AWS Ireland. UK GDPR aligned.
Productised, not bespoke
Every tenant runs the same core platform. Tier differs by depth and connectors, never by custom build.
Outcome over output
We measure success by renewal-rate uplift and time-to-intervention, not dashboard impressions.
Quantitative honesty
Scores are explainable, weights are auditable, and risk signals are falsifiable.
Design-partner programme
Salesforce-first. Quarterly scorecards. UK mid-market.
We are deploying with a small number of UK mid-market enterprises on the Salesforce read-only integration. Briefings are 30 minutes.