F1
Activity
Frequency of platform interaction — logins, record touches, workflow runs.
Methodology
A weighted multi-factor model, normalised to 100.
Four factor groups, each normalised to a 0–100 scale. Composite Adoption Score is a weighted average with weights configured per Adoption Objective. Proprietary to AdoptIQ Limited.
The data model in seven nouns
- Tenant
- The customer organisation. Each tenant has one or more connected SaaS estates.
- SaaS Estate
- A specific Salesforce / ServiceNow / HubSpot instance connected to AdoptIQ. A tenant may have multiple estates (e.g. separate Salesforce orgs).
- User Cohort
- A defined group of users within a SaaS Estate (e.g. sales reps, customer service, finance ops). Cohorts group telemetry for scorecard analysis.
- Adoption Objective
- A specific business outcome the customer is trying to achieve (e.g. 'All opportunities updated weekly'). Defined during onboarding.
- Telemetry Event
- A captured signal from the SaaS Estate API — activity, record update, workflow execution. Stored as time-series data.
- Adoption Score
- Composite score for a User Cohort against an Adoption Objective. Cadence varies by tier — quarterly, monthly, or real-time.
- Intervention
- Recommended action to lift adoption, surfaced from the Intervention Library based on the score and diagnostic surfaces.
Four factor groups. One composite score.
F2
Depth
How completely users use the SaaS capabilities available to them.
F3
Quality
Data-quality metrics within the SaaS estate — completeness, freshness, validity.
F4
Outcome
Degree to which business-outcome KPIs improve in lock-step with usage.
The methodology is the proprietary intellectual property of AdoptIQ Limited. A detailed Methodology White Paper is shared with customers under confidentiality and is not published externally.